Hi! I'm Michael

I am freelance designer and brand storyteller from the sunny Philippines.

I like to combine strategic thinking with my creative flair to craft cohesive brand stories. From sleek logos to on‑point packaging, I like to create designs that serve their purpose, create an emotional connection, and look good on the shelves.

Outside my usual design routine, I also do Youtube videos that empower fellow designers and brand-conscious entrepreneurs. My goal has always been to create, inspire, and educate.

My Design Services

Brand Identity

timeline: 4-6 weeks

Packaging

timeline: 4-6 weeks

3D Rendering

timeline: 4-6 weeks

My Design Process

Discovery

This phase involves deep research and understanding of your brand’s internal values, target market, target audience, project goals and objectives, and unique selling proposition to lay the foundation for a strategic design.

Direction

In this stage, the creative vision is defined. Key concepts, mood boards, and visual styles are developed to align with the project’s goals and objectives. This serves as the roadmap guiding all creative decisions moving forward.

Design

The fun part! This includes extensive idea generation, sketching, and creation of the designs! This phase includes feedback loops to fine-tune the visuals until they perfectly capture the intended goals of the project.

Develop

This step includes a series of refining stages where the designs are translated into final, functional assets. This includes revising and finalizing concepts, optimizing files for print, and turning over all files to you.

Brands I've Worked With